https://www.theguardian.com/environment/2024/apr/05/letitia-james-jbs-meat-lawsuit-greenwashing By Whitney Bauck , The Guardian. Excerpt: When the office of the New York attorney general, Letitia James, announced that it would be suing the world’s largest meat company, JBS, for misleading customers about its climate commitments, it caused a stir far beyond the world of food. That’s because the suit’s impact has the potential to influence the approach all kinds of big businesses take in their advertising about sustainability, according to experts. It’s just one in a string of greenwashing lawsuits being brought against large airline, automobile and fashion companies of late. “It’s been 20 years of companies lying about their environmental and climate justice impacts...,” said Todd Paglia, executive director of environmental non-profit Stand.earth. ...Research suggests that citizens are increasingly demanding more sustainably produced goods, and b...