The Petaluma Reusable Cup Project: Starbucks, The Coca-Cola Company, PepsiCo Lead Brands Launching City-Wide Reuse System in California City
By Closed Loop Partners. Excerpt: Starbucks, The Coca-Cola Company, PepsiCo, Peet’s Coffee, Yum! Brands and other global and local brands and restaurants are partnering in The Petaluma Reusable Cup Project from the NextGen Consortium , led by the Center for the Circular Economy at Closed Loop Partners , to activate an unprecedented collaboration to drive reuse. Starting August 5, more than 30 restaurants in the City of Petaluma, CA, will swap their single-use cups for to-go reusable cups to all customers at no cost, and widespread return points will also be available across the city. This program marks a significant milestone for reuse, as the first initiative of its kind that makes reusable to-go cups the default option across multiple restaurants in a U.S. city, with the opportunity to drive more customers to reuse and displace hundreds of thousands of single-use cups. The Petaluma Reusable Cup Project is focused on supporting customers to create return h...