The Petaluma Reusable Cup Project: Starbucks, The Coca-Cola Company, PepsiCo Lead Brands Launching City-Wide Reuse System in California City

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By Closed Loop Partners. 

Excerpt: Starbucks, The Coca-Cola Company, PepsiCo, Peet’s Coffee, Yum! Brands and other global and local brands and restaurants are partnering in The Petaluma Reusable Cup Project from the NextGen Consortium, led by the Center for the Circular Economy at Closed Loop Partners, to activate an unprecedented collaboration to drive reuse. Starting August 5, more than 30 restaurants in the City of Petaluma, CA, will swap their single-use cups for to-go reusable cups to all customers at no cost, and widespread return points will also be available across the city. This program marks a significant milestone for reuse, as the first initiative of its kind that makes reusable to-go cups the default option across multiple restaurants in a U.S. city, with the opportunity to drive more customers to reuse and displace hundreds of thousands of single-use cups. The Petaluma Reusable Cup Project is focused on supporting customers to create return habits, a key factor to the success of reuse.... 

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